In construction and road maintenance, it’s easy to delay small fixes in favour of larger priorities. When it comes to potholes, putting it off can become an expensive mistake. Ignoring even minor road damage doesn’t just increase the pothole repair cost down the line. It also introduces safety, liability, and risks to reputations that many businesses can’t afford.
We’re going to unpack why prompt pothole repairs matter, and how solutions like EZ Street Ambient™ Asphalt can reduce your maintenance burden for good.
1. Potholes don’t fix themselves – they get worse
Potholes form when water seeps into cracks in the pavement, weakening the base layers. When left unchecked, traffic pressure rapidly breaks down the structure. A minor surface blemish can quickly evolve into a deep, hazardous void.
What could have been a quick cold mix patch job turns into a large-scale resurfacing project. This dramatically increases pothole repair costs. Not just in materials and labour, but also through road closures, traffic control, and potential damage claims.
2. Vehicle damage means more than just tyres
Anyone in the construction or civil works sector knows that equipment downtime can cripple operations. Potholes can damage more than your average passenger car. They’re also tough on light commercial vehicles, trucks, and site transport.
Common issues caused by unrepaired potholes include:
- Tyre punctures and blowouts
- Bent rims
- Damaged suspension systems
- Misalignment issues
- Axle or undercarriage damage
Even one bad pothole can cause thousands of dollars in vehicle repair costs. It can even reduce the lifespan of fleet assets and interrupt project timelines.
3. Potholes create safety & liability risks
From public footpaths to private car parks and work zones, potholes introduce serious safety risks. If someone trips or their vehicle crashes due to neglect, the legal consequences can be significant.
For commercial properties and local councils, ignoring potholes could result in injury claims, insurance premium increases, or council liability. In high-traffic or pedestrian-heavy areas, these risks only multiply.
That’s why knowing who to call to fix potholes – and doing so swiftly – is not just smart, but necessary.
4. Surface degradation impacts reputation
Potholes aren’t just functional hazards. They’re visual indicators of neglect. Whether you manage council roads, shopping centre car parks, or industrial facilities. Poorly maintained surfaces reflect poorly on your organisation.
Clients, residents, and the public notice degraded infrastructure. Instances of potholes may raise questions about how the rest of your site is managed. It could lead to reduced trust in your company.
5. Delayed repairs are more expensive repairs
The longer you wait, the worse the damage gets – and the more extensive the repair process becomes. What starts as a quick cold mix fill could evolve into base layer reconstruction or full resurfacing.
Using a premium asphalt like EZ Street Ambient™ Asphalt not only simplifies the process, but keeps long-term costs in check. With a long shelf life, all-weather usability, and traffic-ready finish, it reduces the need for repeat visits and out-of-hours repairs. This ultimately minimises pothole repair costs over time.
Who to call to fix potholes
Depending on the location, different authorities may be responsible for road repairs:
- Report potholes via your state’s road authority
- Local councils – responsible for suburban streets, local roads, and public spaces. Contact your council directly via their website or customer service team.
- Private property – for businesses, shopping centres, and private car parks, it’s the property owner’s duty to arrange repairs.
You can also use the Snap Send Solve app to report potholes directly to the appropriate authority in seconds.
The smarter way to repair: EZ Street Ambient Asphalt
EZ Street Ambient™ Asphalt is not just your standard asphalt. It’s made for high performance, all-weather reliability, and ease of use.
Key Benefits:
- Installs in water – no need to wait for dry weather, just apply and compact.
- No special equipment – no mixing, heating, or large crews needed.
- Traffic-ready – repaired areas can be reopened instantly.
- Long shelf life: store it for months without performance degradation.
- Cost-effective: reduce repeat visits, save on labour, and cut disruption time
This makes it the ideal choice for councils, contractors, and facility managers looking to streamline operations and overall costs.
Final thoughts: Be proactive, not reactive
Ignoring potholes might seem harmless in the short term, but the risks and costs compound quickly. By using a high-performance solution like EZ Street Ambient™ Asphalt and addressing road damage as soon as it appears, you protect people, property, and budgets.
Whether you’re wondering who to call to fix potholes or you’re managing the process yourself. The best step forward is a fast, effective, and lasting fix, and that’s where EZ Street leads the way
Dealing with a pothole problem? Contact the EZ Street team today to find your local sales rep or enquire online.
